Voltair Still Makes a Significant Ratings Impact on eCBET
24 March 2016, Cleveland, Ohio, USA
The Telos Alliance® —parent company of 25-Seven®, makers of the Voltair® Watermark Monitor and Processor—announced findings today that show Voltair still provides broadcasters with a signficant ratings advantage, even on enhanced CBET (eCBET).
Nielsen® launched eCBET in late 2015 in response to the disruptive Voltair, which broadcasters were using to optimize their transmission of watermarks. eCBET was supposed to address some of the encoding issues with CBET technology that the Voltair unit brought to light.
After several months of research both in the lab and in the field, the Telos Alliance has come to the conclusion that Voltair is still very useful for broadcasters who want to make sure they are getting credit for every listener using a Portable People Meter® (PPM®).
Broadcasters using Voltair have reported that it still provides a significant ratings advantage, even with eCBET. The proof is in toggle-testing, where a station can easily vary Voltair’s enhancement level for each quarter hour, then track the ratings results for the quarter-hours with and without Voltair enhancement. This capability is built into every Voltair.
Here are two examples of the many toggle tests underway in 2016:
- An FM talk/music station in a top-10 market found that the quarter-hours with Voltair set to 12 were 7.8% higher than the quarter-hours without Voltair.
- An AM news/talk station in a top-25 market experienced a 10.3% increase in the quarter-hours with Voltair set to 12 than the quarter-hours without Voltair.
25-Seven will continue to innovate with the goal of giving broadcasters the best result for their watermarking tones, while reducing the audio artifacts generated by eCBET.
Voltair will be on display at NAB 2016 at the Las Vegas Convention Center in the Telos Alliance Booth #N1934, April 18-21, 2016.
Voltair and 25-Seven are trademarks of TLS Corp. All other trademarks are the property of their respective holders.
About The Telos Alliance
For three decades, the brands of the Telos Alliance have revolutionized radio and television by pioneering disruptive, cutting-edge audio technology with the goal of helping global networks and local stations produce better programming, improve audience engagement, and bolster ratings. The Telos Alliance is made up of six brands—Telos Systems, Omnia® Audio, Axia® Audio, Linear Acoustic®, 25-Seven®, and Minnetonka™ Audio. Distinctly and collectively, the Telos Alliance brands raise the bar for quality and innovation in the radio and television industries. Together, this group represents some of the brightest minds in radio and television broadcast audio, with dozens of awards and a growing patent and IP portfolio to back up the claim.